I have to admit that I was apprehensive going to EDSFair in Yokohama this year. Even though the economy is getting better, it is hard to know how many people will actually go to tradeshows. I was pleasantly surprised – EDSFair 2010 turned out to be a wonderful success for us.

Prior to the show, we announced that Professor Masahiro Fujita from University of Tokyo has joined Real Intent as a technical advisor, and that we have shipped Ascent Lint 1.2 with added new features.

The flow of visitors at EDSFair was steady throughout and kept us relatively busy for the two days. As we also noticed at DAC, visitors to the booth were very knowledgeable, patient and had done their homework. They generally requested detailed demos of the Ascent, Meridian and PureTime product families, had excellent questions, and finished with follow up plans. Overall, it was a very productive two days allowing us to touch base with many of our key existing and potential customers.

I also had a press meeting and gave a seminar on cost effective application of formal technology to improve overall design verification flows. Both were well received.

The methodical work culture in Japan contributes in no small way to the success of EDSFair. For example, new exhibitors at EDSFair are formally introduced to the audience by a Japanese expert. This is followed by an organized tour where the audience is brought to the booth and the vendors are given an opportunity to highlight their products. Then there is a brief question and answer session.

We all had a good time at the show. The warmth of the people more than compensated for the cold weather outside!

With a successful EDSFair to start the year, now we are preparing for DVCon 2010 this month. We wish for the success of DVCon 2010 for all exhibitors and attendees.

From Katsuhiko Sakano, General Manager of Real Intent K.K.

リアルインテント社は2010年1月28日（木）と29日（金）の両日、EDSF（パシフィコ横浜）にAscent（テストベンチ無しの自動リント検証）, Meridian（CDC検証）, PureTime（SDC及びタイミング検証）ファミリ製品のデモを交えて出展しました。予想以上に既存ユーザー方々や新規の方々も含め120名様以上とお会いすることができ、フォーマル検証及びデザインフローの見直しを検討している方の多さに驚いた。今後更に設計上の問題点を把握し、費用対効果が最も高い弊社のフォーマル検証ツールを提案していきます。

今年は昨年に比べ30社程出展社数も減り、小間数も100以上激減した。来場者数はほぼ横ばいで半日あれば全ての展示ブースを回れるほどだった。

昨年のリーマンショックの影響以降、US同様に日本も不景気が続いているのだろう。今回は特にリクルターの方の多く来場していてブース毎に人材募集しているかどうか確認しているのが印象的だった。またEDSFは年に1度のビックイベントでもあり以前の会社の同僚や友人に会うことも同窓会気分でとても良いところがあります。しかし来年は今年同様な形態で行わるかは大手3社の参加次第でしょう。

次回6月のDAC（米国、アナハイム）でも日本からの多くのユーザ様とお会いできればと思っています。

Feb 5, 2010